THE POODLES: New Album Details Revealed

February 11, 2011

Frontiers Records has set an April 15 European release date (May 5 in North America) for the fourth album from Swedish hard rockers THE POODLES, entitled "Performocracy".

According to a press release, the CD title is a combination of the words "performance" and "democracy," meaning "the power of performance" or "rule by performance." The album was again produced by Mats Valentin, but this time Tobias Lindell (EUROPE, MUSTASCH) mixed the 12 outstanding tracks that make up the CD.

"I think we have followed through on what we started with the last album, 'Clash Of The Elements'," explains singer Jakob Samuel. "Besides continuing to work with producer extraordinaire, Mats Valentin, we took a step further with some of the material that was hinted at on 'Clash Of The Elements'. On 'Performocracy' there is a more epic and darker character to some of the songs that we wanted to explore in more detail. Having said this, we have definitely stayed with a lot of the signature melodic elements that are trademark of the band."

The first single off "Performocracy" is "Cuts Like A Knife", which promises to entice both THE POODLES fans and anyone with a passion for rock 'n' roll. The song will impact at radio on February 21 and the single will be released digitally only on March 3. A video produced by Steve Ravic, who also shot and produced the band's landmark DVD release "In The Flesh", will accompany the release of the first single.

"One important aspect of having a few releases in the bag is that you know more what you want as a band," says bassist Pontus Egberg. "Someone once said that 'if you want to dream big, you have to dream in great detail.' To us this means that we take all the knowledge and experience that we have acquired from our previous efforts and use that to plan ahead and make our dreams bigger."

As the album title suggests, performing songs live is the reason for what THE POODLES are as a band. A full European tour is planned for the early fall, with dates in South America and Japan also in the works.

"Performocracy" track listing:

01. I Want It All
02. Until Our Kingdom Falls
03. Father To A Son
04. I Believe In You
05. Cuts Like A Knife
06. As Time Is Passing
07. Love Is All
08. Your Time Is Now
09. Action!
10. Bring Back The Night
11. Vampire's Call
12. Into The Quiet Night
13. Don't Tell Me (bonus track)

"I Want It All" audio sample:

"Cuts Like A Knife" audio sample:

"Bring Back The Night" audio sample:

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